My process starts the same regardless of what sort of project I am working on. Then, depending on what the project is, print design, web design, mobile design, or logo design, the process tends to take a different direction for each. This outlines the important stages before I even hit the computer and describes my research and development process which involves outlining target markets and dealing with objectives and messages.

Research and Development

I imagine that everyone has a different graphic design process which they use to go about creating their design masterpiece. I don’t think that there is one definitive process, however this will give you an insight into the way I do things.

1. Client Brief
I always ensure a client brief has been filled out or a meeting is held with the client before I commence any work. It is so easy to get carried away and see the project from one particular angle, but it’s always worth checking that this is not only the correct angle but also that it is inline with the clients objectives before you proceed to create anything.

2. Objectives
It’s always good to get the objectives clear in your head, in other words what is the objective of the piece? Is the piece to increase sales, increase subscribers, encourage people join up to a service?

3. Messages
What are the messages that are to be omitted? Are you telling people that this product is cheap? Is it exclusive? Does it have excellent service? These are the messages that should be received by the viewer and the design should express these clearly.
Once I’ve established the objectives and messages I pin them up so I can see them clearly when designing, ensuring I don’t go off on a creative tangent.

4. Research 
Research is so important. Who are the target market? Who are the competitors? What is the industry like as a whole? Who is the audience? What’s the story? My research and development is extremely beneficial, there would be nothing worse than designing a new logo for a company only to discover it’s too similar to a competitors or creating a campaign and then finding out at the last moment that the style doesn’t suit the market.

5. Sketch
Before I hit the computer I create mood boards and sketch out the idea and create a mock up. I often create a couple of sketches as there are often several design solutions to a brief.

6. Design
Once the initial concept has been chosen and finalized I then design on the computer and watch the sketches come to life.


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